What A Lulu! (Don’t Use lulu.com)
I’d like to discuss the pitfalls of using lulu.com for self-publishing projects. I turned to Lulu on the recommendation of a fellow writer. What a catastrophic mistake!
Self-publishing is a valid activity for writers in the current world climate on near-unlimited print and media outlets. Traditional publishing is okay too, but attempting to get the attention of a publisher and dealing with editors is a major, major headache.
Lulu is
not, I repeat,
NOT the way to go in self-publishing. First, the writer cannot get in touch with these people directly. They do not answer the phone, but rely on e-mails that often do not directly answer your publishing questions, and they most often take days and days to respond. Next, their so-called online “operators” or agents are absolutely unfamiliar with the product that they’re dealing with. For example, if the writer has a question about the size of a prospective book, or resizing the work from a word processing program, that writer can expect to get at least three different answers to three questions from different operators. They generally don’t know what they’re doing! Often these so-called “specialists” will begin answering another writer’s question(s) while writing to you. Also, the writer will receive similar
wrong answers that a different writer has submitted to lulu, making the experience seem like a three-ring circus. I have e-mail after e-mail that I’ve saved illustrating the latter!
If a writer expects to get some relief as a consumer with the Lulu folks, well then the writer can wait until hell freezes over. When the writer makes a mistake in the detailed process of self-publishing, then you’re stuck with the result. These folks make no refunds and have absolutely no sympathy, especially for a writer going through the process of writing a book for the first time.
There are many, many good self-publishing companies.
Lulu is definitely not one of them!